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Primary Service Counties

Mason County is home to approximately 29,000 residents and includes the City of Ludington, a regional tourism destination with a strong manufacturing and maritime history.

Oceana County has a population of roughly 26,000 residents and is known for its agricultural production, food processing industry, and Lake Michigan shoreline tourism communities.

Lake County has a population near 13,000 residents and is characterized by rural communities, outdoor recreation, and forestry related economic activity.

Manistee County has a population of approximately 25,000 residents and includes a mix of tourism, manufacturing, and service industries supported by the Lake Michigan shoreline.

WMOM also reaches portions of Muskegon, Newaygo, Wexford, and Benzie counties through its regional signal coverage.

Station History

WMOM signed on the air in 1999 serving the Ludington and Pentwater region with a contemporary hit radio format and a strong focus on local programming and community involvement. Since its launch, the station has remained dedicated to providing West Michigan listeners with current hit music along with local information and community service broadcasting.

In 2020, the station entered a new era when Hit Radio Media, LLC acquired the station and returned it to the airwaves with a renewed commitment to local radio. Since that time, WMOM has continued to invest in its programming, technology, and community presence while maintaining its focus on serving the lakeshore region.

In October 2025, an agreement was reached for the transfer of ownership of Hit Radio Media, LLC. The transaction included a transfer of control on February 23, 2026 and was finalized with closing on March 27, 2026. This transition reflects continued local ownership and long term investment in the station’s future and service to West Michigan.

WMOM’s studio operations have recently transitioned to Grand Rapids to support operational growth and expanded business development. The station remains committed to maintaining its primary coverage area along the West Michigan lakeshore and is actively planning for a future studio presence within the Ludington area as part of its continued local service commitment.

Other than ownership, WMOM staff members live and work within the Mason and Manistee county areas, reinforcing the station’s commitment to local service and community connection.

Today WMOM continues to focus on local engagement, community partnerships, and providing a reliable source of entertainment and information while continuing to evolve to meet the needs of listeners and advertisers throughout the region.

Station Recognition

WMOM has received multiple recognitions for programming excellence and community service since 2020.

Station honors include:

• 11 Broadcast Excellence Awards
• 6 Merit Awards from the Michigan Association of Broadcasters
• Michigan Association of Broadcasters Radio Station of the Year Award (2023)
• Mason County Chamber of Commerce Small Business of the Year (2022)

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